With video sell-through leveling off as it matures, supermarkets are seeking other entertainment software to gain ancillary sales. Among these products are music CDs and cassettes, interactive video games, computer software and audio books. All of these offer attractive margins and price points that raise the average ring. Not all are suited to every market, but each has its proponents. Take the music market for instance. "We see the music business growing. It's still in its infancy," said ...

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