CHICAGO -- Dairy Management Inc., and the National Fluid Milk Processor Education Program, both based here, and both generators of the widely successful Milk Mustache ad campaign, have launched a promotion that takes a new twist on their own concept by giving consumers what they really want -- a chance to become part of the act. The Milk Mustache Fame Game campaign rolled out June 1, with more than 200 million gallons of white milk nationwide sporting colorful peel-off game pieces on each ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.