Supermarket delis aren't top-of-mind with consumers when it comes to their sandwich programs. Marketing can make the difference. It can, at the very least, make the consumer aware the supermarket deli is an option for buying a sandwich, said Rosita Thomas, president, Thomas Opinion Research, Manassas, Va., who conducted exclusive research for Madison, Wis.-based International Dairy-Deli-Bakery Association. She based her conclusions on interviews with more than 1,000 consumers and a number ...
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