For manufacturers, the process of implementing category management requires a new management focus. Instead of emphasizing individual brands and product lines, manufacturers must demonstrate how products can lead to category growth. There are three areas in which you must be proficient to succeed at category management: 1. Advanced information technology. 2. Sophisticated business analysis. 3. Strategic business manager skills. The process of category management will result in a higher ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.