With all the hype about Efficient Consumer Response, it is easy to focus on the wrong issues. Issues that most of us can't do anything about are being hurled at us from podiums everywhere: conventions, workshops, seminars, plus more articles than you can read. Consultants are coming out of the woodwork. Getting overwhelmed by ECR is an understatement, understanding ECR would be a life's work, working toward ECR should be manageable. It's like the elephant: eat it one bite at a time. The ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.