Imagine walking into your local supermarket and finding a Starbuck's-style kiosk where the coffee aisle used to be -- brought to you by a national brand, say, Maxwell House. Instead of the usual lineup, you find floor-to-ceiling bins, dispensing a wide variety of Maxwell House beans, roasted and ground to your order. Maxwell House employees serve you a piping hot brew in a Maxwell House cup, while also telling you a thing or two about a new bean from Oaxaca. You're at this particular store, ...

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