ATLANTA -- Hispanics often hold tight to myths that affect their food-buying habits, and retailers have much to gain by dispelling those myths, panelists said here at the Annual Meat Conference, March 9 to 11. Pete Lara, director of perishables, at 50-unit Fiesta Mart, Houston, explained how his company works closely with dietitians to clear up misconceptions and deliver a nutrition message to its Hispanic customers. Lara's fellow panelists were Melissa Southern-Garcia, registered dietitian ...

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