CHICAGO -- With carefully devised leverage strategy, Nabisco Biscuit Co., Parsippany, N.J., has achieved incremental sales growth for several of its brands in recent years, according to Douglas Conant, senior vice president of marketing. Conant discussed Nabisco's strategy and success in a presentation at a conference here entitled, "Trade Marketing in Transition," hosted by the Marketing Advisory Council, New York. Oreo was the No. 1 cookie brand and still growing in market share but was ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.