CHICAGO -- With carefully devised leverage strategy, Nabisco Biscuit Co., Parsippany, N.J., has achieved incremental sales growth for several of its brands in recent years, according to Douglas Conant, senior vice president of marketing. Conant discussed Nabisco's strategy and success in a presentation at a conference here entitled, "Trade Marketing in Transition," hosted by the Marketing Advisory Council, New York. Oreo was the No. 1 cookie brand and still growing in market share but was ...
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