NEW YORK -- The Nabisco Biscuit Co. has perfected a method for tracking in-store coupon performance using sequential numbering. The technique was described publicly here for the first time last week by Jerry DuLude, manager of promotion support and control for Nabisco's biscuit division. Speaking at a conference held by the Strategic Research Institute, he revealed the means and method of this couponing strategy -- one which has produced substantial savings. "Instead of a freestanding ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.