NEW YORK -- The Nabisco Biscuit Co. has perfected a method for tracking in-store coupon performance using sequential numbering. The technique was described publicly here for the first time last week by Jerry DuLude, manager of promotion support and control for Nabisco's biscuit division. Speaking at a conference held by the Strategic Research Institute, he revealed the means and method of this couponing strategy -- one which has produced substantial savings. "Instead of a freestanding ...
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