NEW YORK -- Consumer packaged goods firms are adapting to consumers' busy lifestyles with travel and leisure marketing programs designed to get their brands into the hands of people who are on-the-go. Nabisco, now part of Philip Morris' Kraft Foods subsidiary, Northfield, Ill., just wrapped up a two-month airline promotion, while Adams, the confectionary arm of Pfizer's Warner-Lambert Consumer Group here is running a service-station program, said Richard Bogash, managing director of Sky ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.