Consumer-friendly merchandising is revolutionizing the way beef is being retailed in Canada, as supermarkets across that country implement a program intended to make cuts of beef more easily understood by a public that is increasingly ignorant of how to select and prepare them. The program is designed to address the widespread -- and by many indications worsening -- lack of cooking knowledge among many consumers when it comes to beef. Simply said, the system offers a new way of describing ...

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