To succeed, children's video programming must target ever narrower demographic segments, said Paul Leinberger, senior vice president of Roper Starch Worldwide, New York. t industry conference. Studios that are now putting a big push on the children's market, such as Fox and DreamWorks SKG, may find their movies performing below expectations, he said. "I don't think they are going to be as big as projections from the past would suggest. Although if they are marketed right, they are still ...
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