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NASALCROM'S NATIONAL MAILING TARGETS SUPERMARKET PHARMACY

KALAMAZOO, Mich. -- Some 5,000 supermarket pharmacies will be part of a nationwide mailing this week on allergy treatment and the benefits of Nasalcrom.horities on allergy prevention, thereby allowing them to educate their customers on how to prevent their allergies, not to merely treat their symptoms," said Doug Wilson, Nasalcrom marketing manager.For the 52 weeks ended May 25, 1997, of a total $227.6

KALAMAZOO, Mich. -- Some 5,000 supermarket pharmacies will be part of a nationwide mailing this week on allergy treatment and the benefits of Nasalcrom.

horities on allergy prevention, thereby allowing them to educate their customers on how to prevent their allergies, not to merely treat their symptoms," said Doug Wilson, Nasalcrom marketing manager.

For the 52 weeks ended May 25, 1997, of a total $227.6 million in nasal product sales in the food, drug and mass merchant channels, Nasalcrom accounted for $9.2 million, or 4% of the category, according to Information Resources Inc., Chicago.

Nasalcrom, however, has been available at retail only since mid-March, having received over-the-counter approval from the Food and Drug Administration Jan. 2.