JACKSONVILLE, Fla. -- Winn-Dixie Stores here is revving up sales of Chek private-label cola by featuring NASCAR driver Mark Martin on its cans and bottles. To celebrate the 1997 National Association of Stock Car Auto Racing circuit, which began Feb. 15 and runs several months, Winn-Dixie has issued a new Mark Martin collectible can. Mickey Clerc, Winn-Dixie's director of advertising, told SN it is the fourth year Martin's likeness has appeared on the package. "We sponsor a Grand National ...
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