ST. LOUIS -- In a bold experiment, Midwest chain National Markets is betting it can fatten up sales by branding one of its delis with the name of a single major East Coast supplier, and stuffing the department like a well-dressed sandwich with the purveyor's product lines. Now six weeks into the test, the retailer reports hero-sized positive results from its Thumann's The Very Deli Best department. Sales at the rejuvenated deli are up by an impressive 55%, while revenues storewide have ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.