ST. LOUIS -- In a bold experiment, Midwest chain National Markets is betting it can fatten up sales by branding one of its delis with the name of a single major East Coast supplier, and stuffing the department like a well-dressed sandwich with the purveyor's product lines. Now six weeks into the test, the retailer reports hero-sized positive results from its Thumann's The Very Deli Best department. Sales at the rejuvenated deli are up by an impressive 55%, while revenues storewide have ...

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