SAN DIEGO -- West Coast supermarkets are among the leaders in natural product trends. Yet like other retailers, they are still experimenting with merch-andising health and beauty care products in their own section, or together with the main category, SN found in store visits here. In addition to interviews with key industry executives, SN went to representative stores of all the major supermarket chains, as well as other classes of trade, in the San Diego area. SN observed a highly ...

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