With shelves in most supermarket, drug and discount stores looking pretty much alike when it comes to beauty products, some supermarket chains are looking to differentiate themselves by going natural. Although it's not surprising to find an extensive selection of natural beauty products in natural-food supermarkets like Fresh Fields or Nature's Northwest, in recent years more traditional chains such as H.E. Butt Grocery Co., Edwards Super Food Stores, Wegmans Food Markets, Quality Food ...

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