If you can't beat 'em, join 'em. That was one thought that crossed my mind as I read that Wild Oats added conventional brands to a grocery set a few weeks ago (see the report on Wild Oats' recent conference call, Page 22). Granted, it was fewer than 20 SKUs, just some cleaning and paper products. But something rang odd to me about a natural food retailer that says it is committed to "providing the highest quality, organic and natural food, health and wellness products" selling popular ...

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