Widespread interest in natural food has not only changed the way mainstream supermarkets do business, it has also permanently altered the "health-food store." No longer sole domain of the Birkenstock set, these alternative stores have practically gone mainstream. But "practically" is the operative term here: While customers may not be as unconventional as they once were, they are still looking for the "small-store" experience and all that it implies. The retailers SN spoke with are ...

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