Natural food retailers, like Wild Oats and Whole Foods, have long been capitalizing on the growing organic and all-natural processed food niche in the Center Store. As the trend toward wholesome health continues, it is incumbent upon conventional chains to offer the natural food consumer competitive selection and service. SN visited two large chains on Long Island, N.Y. -- Waldbaum's, a subsidiary of A&P, Montvale, N.J., and King Kullen of Bethpage, N.Y. -- to determine the level of ...

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