New yogurts enhanced with healthful properties represent one of the fastest-growing categories in the dairy case. While other fortified products, such as omega-3-enhanced eggs and rBGH-free milk, have found a place in the case, yogurt has taken on star status with the advent of added probiotics — live cultures believed to improve digestion and strengthen the body's immune system. “I think probiotics will be the next big wave. Activia has done very well for us,” said Dave Jensen, dairy ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.