MCLEAN, Va. -- The National Confectioners Association here will develop a candy marketing program to aid retailers. The program is tentatively titled: "Confectionery and Successful Category Management." The association's first step will be to conduct "a comprehensive study on the candy category," Bill Sheehan, NCA's manager of communications, told SN. Last year, NCA said it would organize a retail advisory board to help it address retail concerns but has since put that project on a back ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.