ATLANTA -- At Nestle Beverage Co., the dividing line is clear: The functions of the marketing department fit into the consumer side of the business process. Sales functions are covered by the customer business processes. Now 15 months into a total business re-engineering process, the company is well on its way toward conversion into a customer-centered organization, said Kevin O'Mahoney, director of customer operations for Nestle Beverage Co., Glendale, Calif. The company hired Neo, a ...

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