CHICAGO -- Brand marketers can effectively use national events customized to the individual retailer as a vehicle to build sales, according to officials from Nestle and one of its advertising agencies. "There is a belief that national promotions are on the wane. But if you do a national promotion properly, and provide the flexibility at retail, it can still be a very effective and leverageable marketing tool," said Ken Barnett, executive vice president and general manager of Mars ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.