The Food Marketing Institute's annual extravaganza in Chicago started at the weekend with all the usual opportunities to meet, greet and eat. But that's not all. Questions about technology-driven commerce are sure to rise to the fore this year, particularly those questions concerned with the plethora of business-to-consumer offers that have arisen or evolved in the past year. An indication of a new technology orientation for the show is implicit in the FMI's inauguration of the ...

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