Having done battle for market share on a number of fronts, retailers are now gearing up to stake their claim on the Internet, and this time, it's personal. Retailers that offer consumer-oriented World Wide Web pages are quickly learning the advantages of using their sites as a personal communications link to their customers -- and the more direct and focused, the better. It is through this direct link that retailers are building customer loyalty by two-way communications via e-mail, ...

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