CHICAGO -- Netquity, a new joint venture between Information Resources, Inc., here and Forrester Research, Cambridge, Mass., was recently formed to help consumer packaged goods manufacturers predict how their brands would fare in an on-line shopping arena. The Internet is expected to spur different ways of using marketing dollars, now mostly directed to the store level, and a change in the way CPG manufacturers define their customers, who historically were thought of as the retailers, but ...
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