In beverages, the New Age trend just keeps on rising -- and raising new questions about merchandising right along with it. Supermarket operators are looking harder for the best places to merchandise the New Age categories -- ready-to-drink iced teas, fruit drinks and juices, sports drinks, flavored waters and seltzers -- to maximize sales and manage the flow of new products into the store. Retailers are asking: Should we devote a separate section to the various New Age items, or integrate ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.