In beverages, the New Age trend just keeps on rising -- and raising new questions about merchandising right along with it. Supermarket operators are looking harder for the best places to merchandise the New Age categories -- ready-to-drink iced teas, fruit drinks and juices, sports drinks, flavored waters and seltzers -- to maximize sales and manage the flow of new products into the store. Retailers are asking: Should we devote a separate section to the various New Age items, or integrate ...

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