Supermarket chains are trying out new products and selling tactics to beef up their sales of private-label frozens. In interviews with SN, retail frozen food and private-label executives said they are using more demonstrations, keeping new-product introductions coming and playing private label bigger in their advertising. They are also trying hard to give private labels their due, in terms of space in the case. The goal, they said, is to build on a business base that has shoppers already ...

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