A $70 million marketing campaign for a new direct-to-video movie, featuring a tie-in with General Mills, has captured the attention of retailers. "Aladdin and the King of Thieves," from Buena Vista Home Video, Burbank, Calif., will release Aug. 13. It is the third movie in the animated series that started with the theatrical hit "Aladdin" and was followed by the direct-to-video, "The Return of Jafar." Priced at $24.99 and starring Robin Williams, who returns as the voice of the genie -- he ...
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