Sales of frozen fish entrees at Crossroads County Market, Wausau, Wis., were lackluster until associates moved the product from unprepared seafood and placed it alongside the rest of the frozen dinners a few months ago. Since then, shoppers have started biting. "When people are looking for dinners, they might not think of fish," explained Douglas Hinkens, dairy and frozen food manager at the single-store independent. "By putting it into that category, they'll see it." Buoyed by government ...

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