BUDAPEST (FNS) -- South African Breweries, which owns more than 80% of the Hungarian brewery Kobanyai Sorgyar Reszvenytarsasag, launched a new version of the market leader Kobanyai Vilagos with a new label. The new version is made to stay fresh for 60 days. The old version of the same beer had a shelf life of only 20 days. The move is strategic, since Hungarians consume 75% of their beer at home, rather than in pubs or taverns. Thus, most beer is sold through grocery stores, mostly in ...
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