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NEW CANISTER, GALLON JUG FOR GATORADE

CHICAGO -- Gatorade Co., a division of Quaker Oats Co. here, has introduced a new gallon size of its ready-to-drink Gatorade Thirst Quencher, as well as new packaging for its 8-quart powder canister.to Michael." The canister is designed to look like a mini version of the orange Gatorade sidelines cooler that is a mainstay at sporting events.Both the gallon and the canister are available in seven flavors.Gatorade

CHICAGO -- Gatorade Co., a division of Quaker Oats Co. here, has introduced a new gallon size of its ready-to-drink Gatorade Thirst Quencher, as well as new packaging for its 8-quart powder canister.

to Michael." The canister is designed to look like a mini version of the orange Gatorade sidelines cooler that is a mainstay at sporting events.

Both the gallon and the canister are available in seven flavors.

Gatorade is supporting its new packaging with point-of-sale displays, local marketing efforts and in-pack coupons.