Today's shoppers want and get their MTV, take for granted round-the-clock news and weather forecasts and shell out more than $12 million to watch Howard Stern's pay-per-view New Year's Eve party. So it seems inevitable that supermarkets will find a way to harness the power of video and audio to sell products and generate excitement at the store level. In-store video clearly remains an industry segment that still has a long way to go before its full potential is reached. But a growing ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.