QUESTION: What do you get when you bring graduating high school seniors and college freshmen together for a series of game nights? ANSWER: Ideas for a new line of dorm room products. That's what Target Stores discovered from its novel form of consumer research. It sponsored these gatherings to find out the motivations and emotions that accompany the first trip to college. The activities included a board game about going to college that encouraged students to discuss their feelings. All of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.