There's a fairy tale in which a frog kissed by a princess turns into a prince. In today's supermarket, private-label products are playing the role of the prince. No longer relegated to economy class, many of today's private-label products offer high or even premium quality -- with packaging to match. "Shopping is a branded experience," explained Allen Adamson, managing director at Landor Associates, a New York-based firm that recently completed redesigns for private-label programs for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.