WEST HAVEN, Conn. -- For brand marketers looking for a point of differentiation, the healthful connotations of fiber can give a product added appeal. In the past, adding fiber often reduced the product quality and presented a technological challenge. UltraCel, a modified wheat fiber developed by Watson Foods Co. here, offers more than just enhanced label claims. Lynne Sweet, Watson's manager of product development for specialty ingredients, said this fiber ingredient can act as part of a ...
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