INDIANAPOLIS -- Marsh Supermarkets here is counting on innovation and format flexibility as an edge against a continuing influx of national big-box competitors. New Marsh store formats unveiled this year -- the racetrack-designed Marsh "Lifestyle" store, as well as Arthur's Fresh Market, a smaller specialty store that efficiently targets markets with attractive demographics -- are examples of Marsh's strategic response to increased competition, Don Marsh, chairman and chief executive ...

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