A new contender is entering the brawl for brand-name recognition in the produce department. It's the retailer. Grower-shippers have been slugging it out, particularly for the last few years, to establish their brand names in the consumers' consciousness. But now, supermarkets are slapping their own labels -- or that of their suppliers and wholesalers -- on the produce in their stores, altering the dynamic in an already volatile trend. Produce merchandisers, taking a cue from the grocery ...
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