A new contender is entering the brawl for brand-name recognition in the produce department. It's the retailer. Grower-shippers have been slugging it out, particularly for the last few years, to establish their brand names in the consumers' consciousness. But now, supermarkets are slapping their own labels -- or that of their suppliers and wholesalers -- on the produce in their stores, altering the dynamic in an already volatile trend. Produce merchandisers, taking a cue from the grocery ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.