DALLAS -- New Line Home Video, Los Angeles, is offering rental titles through the supermarket-oriented shared transaction fee program of SuperComm here on a test basis, a New Line executive confirmed. Retailers had told SN the first New Line title with SuperComm would be "Faithful," starring Cher, which streeted Aug. 27. "We are testing a few of our rental titles with SuperComm now," said Kevin Kasha, senior vice president of sales and distribution at New Line. "It is being done on a ...
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