HOUSTON -- Coca-Cola Foods here has created new packaging for its line of Minute Maid juice, lemonade and fruit punch.
ll-color artwork will completely surround the packages of Minute Maid chilled orange juices and juice drinks, frozen concentrated fruit drinks and shelf-stable juices, according to Craig Binkley, the company's marketing director.
The Minute Maid logo will appear on a black background. Coca-Cola Foods will roll out the new packaging for chilled orange juice in the beginning of March, he said. Freestanding inserts and television advertising will accompany the rollout. In April, the company will ship lemonade and fruit punches in the new packaging, he said. Coca-Cola Foods is a division of the Coca-Cola Co., Atlanta.
