There was a time when the produce business was a fairly straightforward endeavor: Grow it, buy it and sell it. In its simplest form, the idea was to take the entire crop, no matter how large, and to keep sending it down the pipeline until all of it was gone. From grower to retailer, every effort was devoted to finding ways of moving the entire amount into the hands of consumers. It was a formula that emphasized price, because that's what produced the best results. Today's blueprint is ...

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