As supermarkets continue to do a booming business in high-margin vitamins and nutritional supplements, the category's in-store profile increasingly reflects its importance to the bottom line. Some chains are rolling out nutrition centers that combine vitamins with natural food in what they hope customers perceive as a one-stop "healthy lifestyle" shop. Others are moving their natural-supplement displays to the pharmacy, where they believe an endorsement from the pharmacist -- at least by ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.