"New Age" beverages, novelty drinks, upscale juices and bottled water account for the greatest proliferation of new products in the beverage aisle. Indeed, the beverage category is one of the most fertile areas of the store when it comes to the introduction of new products, flavors and varieties, retailers and beverage industry experts told SN. "The introduction of a new product is always tough, but if a manufacturer can get the distribution and do a halfway decent job of marketing, people ...

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