At times, it seems the proliferation of new fabric softeners and dryer sheets is more abundant than April showers. But retailers say product innovation, along with the corresponding television commercials and coupon drops, is key to building sales and maintaining consumer interest in the category. Here's what's new in the fabric softener and dryer sheet category. Industry leader Procter & Gamble, Cincinnati, is beginning shipment of new Mountain Spring Downy dryer sheets today that are ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.