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NEW RL LINEUP

ROCHESTER, N.Y. -- With the departure of Jim Riesenburger from RL & Associates, Riesenburger Leenhouts & Associates, LLC, the firm has changed its name to RL & Associates -- Retail Food Design. Mark Leenhouts, previously a managing partner, has become president. ctor of operations, respectively.Before joining RL & Associates -- Retail Food Design, Jordan was director of marketing and sales for LaPavoni,

ROCHESTER, N.Y. -- With the departure of Jim Riesenburger from RL & Associates, Riesenburger Leenhouts & Associates, LLC, the firm has changed its name to RL & Associates -- Retail Food Design. Mark Leenhouts, previously a managing partner, has become president.

ctor of operations, respectively.

Before joining RL & Associates -- Retail Food Design, Jordan was director of marketing and sales for LaPavoni, a Milan, Italy-based importer and distributor of espresso machines and other hard goods, with U.S. offices in Mount Vernon, N.Y. He was with that company three and a half years. Cahill was most recently director of marketing and development for Bryant & Stratton, a Rochester business school. She was there 10 years.

Frackenpohl, Jordan and Cahill report directly to Leenhouts.

No changes in the company's direction are planned, but marketing will have a slightly different focus, Leenhouts said.