PARKER, Colo. -- From the lush floral department to the ready-to-eat soup station, perimeter departments may be the stars of Safeway's new next-generation store in this affluent and growing bedroom community of Denver. However, Center Store does play a significant supportive role. Here, a heavy presence of grocery items is found cross merchandised throughout fresh displays. The products are often better-for-you options -- not a surprise in this area of active, outdoor lifestyles. The ...

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