Riesbeck Markets has re-priced, re-assorted and re-signed its stores to successfully blunt the impact of Wal-Mart supercenters that entered its 100-mile-wide region of Appalachia six years ago. “Wal-Mart was the trigger point,” said Richard Riesbeck, president and chief executive officer of the St. Clairsville, Ohio-based regional chain. “We were a modified high-low with better actual everyday prices than most chains, but consequently features that weren't as deep. We went EDLP, more ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.