An onrush of new experiences is modifying consumers' outlook on the world in which they live, and in what they value. And, by extension, new experiences are altering the perspective consumers bring to brands and the qualities they value in brands. More specifically, the change in social dynamics is causing consumers to cast an increasingly critical eye on brands, but, at the same time, consumers are prepared to reward brands that offer certain qualities. In a keynote address at last week's ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.