An onrush of new experiences is modifying consumers' outlook on the world in which they live, and in what they value. And, by extension, new experiences are altering the perspective consumers bring to brands and the qualities they value in brands. More specifically, the change in social dynamics is causing consumers to cast an increasingly critical eye on brands, but, at the same time, consumers are prepared to reward brands that offer certain qualities. In a keynote address at last week's ...
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