HOGANSVILLE, N.Y. -- First American, a new one-store independent that held its grand opening here Saturday on an American Indian reservation, has equipped the 55,000-square-foot store with 30,000 wireless electronic shelf labels (ESLs) to facilitate price changes and shelf stocking. Despite questions about return on investment that surround ESLs, First American projects that price accuracy and labor savings will lead to an ROI within 12 to 14 months, said Dick Onufer, general manager, First ...

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